Building in theAI Era
The tools have changed. The leverage has shifted. Here's how we think about building products now.
Core Beliefs
The principles that guide how we build.
Velocity Matters
Faster iteration means faster learning. We aim to get real feedback quickly, not because we're rushing, but because assumptions age poorly.
Ship something real, learn from it, improve it. Repeat.
AI is Leverage
AI doesn't replace experience. It amplifies it. Knowing what to build matters more than ever when you can build it faster.
Pattern recognition plus AI speed equals outsized results.
Profitable by Design
We're not burning cash hoping for a hockey stick. Products should be designed to sustain themselves, not depend on the next funding round.
Profitability isn't a milestone. It's a design constraint.
Scratch Our Own Itch
We build products we actually use. It keeps us honest, keeps us engaged, and means there's always at least one real user from day one.
If we wouldn't pay for it, why would anyone else?
How We Approach Building
Start with real problems
Every product begins with something we've actually experienced. No market research decks or hypothetical personas. Just genuine friction we want to eliminate.
Build to learn, not to impress
The goal isn't a polished demo. It's understanding whether the core idea works. We'd rather have an ugly thing that solves a real problem than a beautiful thing nobody needs.
Stay close to users
When you're building for yourself, you are the user. That tight feedback loop is a superpower. We use our own products daily and feel the pain of every rough edge.
Know when to stop
Not every experiment succeeds. That's the point of experimenting. We're honest about what's working and what isn't, and we're not precious about sunsetting things that don't pan out.
What This Means
We're not trying to build a venture-scale unicorn. We're building a portfolio of products that work. Products that solve real problems and sustain themselves.
Each product is an experiment. Some will succeed, some won't. That's the model working as intended. We learn from both.
This isn't anti-VC or anti-large teams. We've done both. This is about recognizing that the leverage has shifted, and building accordingly.
The goal is simple: build useful things, stay profitable, keep learning, and enjoy the process.